THE STANDARD IS A REVOLUTIONARY SPORTS AGENCY POWERED BY A PASSIONATE TEAM IMMERSED IN SPORTS, ENTERTAINMENT, AND CULTURE. WITH KEEN INDUSTRY AND BUSINESS INSIGHT, WE SET A BOLD STANDARD FOR THE FUTURE, SUPPORTING AND CELEBRATING INDIVIDUALS WHO DEFY ODDS TO MAKE A LASTING IMPACT GLOBALLY. OUR UNWAVERING COMMITMENT TO ATHLETES AND COACHES FROM NATIVE HAWAIIAN AND POLYNESIAN BACKGROUNDS INSTILLS COMMUNITY RESILIENCE, RAISING THE STANDARD FOR AN UNDERSERVED MINORITY.

WHAT WE OFFER

Our services evolve with the evolution of the athletes or the client. Our expertise span from character development for athletes on the field or in the classroom, to navigating the intricate dynamics of the NIL world, to NFL contract negotiations, tolong-term financial planning for sustainable growth. We have developed a program or support system for each aspect of our client’s career.

WHO WE ARE

We are difference makers in our communities – walking alongside our athletes and clients, creating multi-generational impact for a highly underserved community. With office headquarters in Orange County, San Antonio, Salt Lake City, and Honolulu, The Standard is a comprehensive sports management agency offering personalized services across all phases of a player’s career. From cradle to grave, we are America’s first agency to provide full representation for athletes at the high school, collegiate, and professional (NFL) level.

WHO WE SERVE

We exist to serve our athletes to amplify their lives and their family legacy. Our community is the heartbeat of The Standard, supported and led by athletes, coaches, artists, and community leaders.

SERVICES

EDUCATION & ADVISORY SUPPORT

We understand how complex the new world can be for an athlete and their family. Our experienced team routinely provides educational seminars to help provide clarity and best-practices that should be employed to protect the athlete, their assets, and their families’ future.

NUTRITION, WELLNESS AND

OFF-SEASON TRAINING

We are dedicated to optimizing the athletes’ overall performance. At our core, we provide a comprehensive approach that is individually tailored to each athlete's unique needs. This approach encompasses various facets, including nutrition to fuel their bodies effectively, mental awareness to enhance their focus and spiritual resilience, character development to build strong values and leadership skills, IQ & EQ development to sharpen their tactical and emotional intelligence, specialized training to improve their physical abilities, and thoughtful recovery strategies to minimize downtime and ensure they are always at their best. We understand that true athletic excellence goes beyond the field, and our commitment is to nurture every aspect of an athlete's potential.

PROFESSIONAL & BUSINESS DEVELOPMENT

At The Standard, we differentiate ourselves by taking a holistic approach to our clients' success. While many agencies solely concentrate on securing marketing deals, our commitment goes beyond that initial transaction. We are dedicated to ensuring our clients' long-term prosperity by facilitating connections with established experts in legal, accounting, financial management, and tax advisory services. This comprehensive support network is designed to not only maximize the immediate benefits of our athletes' on-field performance but also safeguard and enhance their financial futures. We understand that athletes, coaches, and their families have unique needs, and our goal is to help them secure their future both in and beyond their sports careers.

RECRUITING & NIL CONTRACT NEGOTIATIONS

Our expert team excels in providing invaluable support to high school players aligning their goals and values to build a strong recruitment profile. Simultaneously, we are at the forefront of the rapidly changing landscape of NIL opportunities, ensuring that our high school players are well-prepared and strategically positioned to capitalize on deals and partnerships. Our unwavering commitment is to provide the guidance and resources needed for these young talents to make informed decisions that will shape their futures both academically and professionally.

We understand that our clients are elite athletes and individuals with demanding schedules and unique needs. That's why we go the extra mile to provide them with a personalized, high-level experience. From luxury travel arrangements and accommodation bookings to exclusive access to events and venues, we ensure that every detail is meticulously tailored to their preferences. Our concierge team is available around the clock to cater to their needs, whether it's arranging special training facilities, coordinating family travel, or assisting with lifestyle requests. We aim not only to manage their sports careers but also to enhance their overall quality of life, allowing our clients to focus on what they do best while we handle the rest with utmost care and professionalism.

VIP CONCIERGE SERVICES

We take pride in our commitment to excellence, and this extends to our brand strategy efforts. We have brought together industry-leading branding and advertising agencies to ensure that our approach aligns seamlessly with each athlete's expectations and goals. We encourage our athletes to create a brand that resonates with the athlete's identity and vision. Our dedication to precision and customization ensures that every athlete we represent receives a branding plan that exceeds their expectations..

BRAND STRATEGY & DEPLOYMENT

DRAFT PREPARATION & NEGOTIATIONS

Whether it’s rigorous preparation for the combine or the delicate negotiations of rookie contracts, we leave no stone unturned. Our expertise lies in our abilities to maneuver through the intricate landscape of high-level contracts and transactions. We are committed to safeguarding our client’s interests, ensuring our athletes achieve peak performance while confidently securing compensation and benefits they rightfully deserve.

PHILANTHROPY

Most NIL agencies are transactional and simply focus on signing an endorsement deal. While that is important, it is just the beginning at The Standard. We help our clients’ secure their future by connecting them with proven professionals in legal, accounting, financial management, and tax advisory services to maximize the longevity of benefits derived from our athlete’s performance on the field.

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